Moringa Lifestyle
| Business Location: | Township |
| Province | Gauteng |
| Branch: | Seda Tshwane Branch |
| Business Start Date: | 2020-04-21 |
| Busniess Type: | Company |
Business Dynamics and Challenges
Business Activities:
Manufacturing moringa-based health products including pills, juice, and tea bags
Processing and packaging moringa for wellness and nutritional purposes
Selling natural health supplements to local communities and surrounding markets
Promoting preventative healthcare through plant-based products
Challenges/Needs:
Limited access to wider markets and formal retail opportunities
Need for improved branding, packaging, and product labelling
Compliance support for product testing and certification to increase consumer trust
Funding for advanced production equipment and scaling operations
Marketing support to improve brand visibility and customer reach
Intervention Insights and Results
Intervention Details:
Market access facilitation: Support participation in trade fairs, exhibitions, and linkage to pharmacies, health stores, and wellness retailers to expand the customer base. Assistance with onboarding to online marketplaces and social commerce platforms.
Product testing and compliance support: Facilitate product testing through accredited laboratories to ensure safety, quality assurance, and regulatory compliance. Assistance with proper labelling, barcoding, and certification to enable entry into formal retail markets.
Product testing and compliance support: Facilitate product testing through accredited laboratories to ensure safety, quality assurance, and regulatory compliance. Assistance with proper labelling, barcoding, and certification to enable entry into formal retail markets.
Outcome Details:
The business achieved significant revenue growth, with turnover increasing from R690,000 to R1,000,000, reflecting improved market access and increased sales.
Product testing and compliance support enhanced customer trust and product credibility, enabling entry into more formal and higher-value markets.
The business successfully sustained 10 jobs, contributing to income stability and local economic development.
Product testing and compliance support enhanced customer trust and product credibility, enabling entry into more formal and higher-value markets.
The business successfully sustained 10 jobs, contributing to income stability and local economic development.
Client Feedback
Client Comments:
Thank you SEDFA for the support
